Selected Work
A selection of projects showing how I approach operations, workflow design, project coordination, and creative execution.
A concept case study demonstrating how I approach process design, task ownership, automation, documentation, handoffs, team coordination, and deadline management.
Managed a creative advertising workflow for a paving business from concept and scriptwriting through AI video production, editing, Facebook campaign setup, publishing, inquiry monitoring, and lead handoff.
Campaign Workflow Overview
From concept to live campaign
Campaign objective · Creative direction
Original advertising script · Messaging
AI spokesperson · Scene generation
CapCut · Captions · Formatting
Facebook Ads · Creative upload
Campaign live · Incoming inquiries
Lead identified · Forwarded to client
Want the background behind these projects? See my experience or how I work.